Herein this article, we discussed the meaning of augmented reality marketing experience, benefits of augmented reality marketing experience, augmented reality marketing facts, stats and figure, examples of augmented reality marketing campaign and argument reality marketing challenges and consideration.
What is augmented reality marketing experience?
Augmented reality (AR) marketing refers to using AR technology to enhance customer experiences by overlaying digital content onto the real world. This can involve interactive experiences, virtual product previews, or immersive games, all designed to engage customers and improve their interaction with a brand.
Benefits of augmented reality marketing experiences
1.Boosts Customers Engagements: AR turns passive viewing into active participate. Instead of just watching an ad, customers get to play, try or explore- making them more likely to stay interested and remember the brand.
2.Improves Product Visualization: AR helps people see and interact with product before buying. Whether it’s trying on clothes virtually or placing a new sofa in their living room, AR builds confidence in purchase decision and reduce returns.
- Enhance Brand Awareness: AR is still exciting and new for many users, it often gets shared especially on social media, that means more visibility and reach for your brand, often organically.
4.Offer Personalized Experience: AR can adapt to individuals’ users, for example a beauty app can recommend foundation shades based on skin tones, or an AR filter can show how a car fits your lifestyle. This personal touch makes customer feel seen.
5.Increase Purchase Intent: Interactive experience create emotional connection. When customers are more engaged and confident about a product, they are more likely to buy and feel good about it.
Augmented reality marketing facts, stats and figures
- Two-thirds of shoppers believe that using AR would assist them in making an improved purchasing decision.
2.AR usage has witnessed a surge of almost 20% since the start of 2020, and consumers who engage with AR have shown a 90% increase in conversion rates compared to those who do not.
- Nearly half of shoppers, specifically 48%, are either currently using or open to using AR technology to evaluate new products and services.
- 64% of marketers are presently utilizing or anticipating the use of AR and VR technology in the near future.
- AR experiences have been found to be 200% more engaging as they provide twice the level of engagement compared to their non-AR counterparts.
Examples of Augmented Reality Marketing Campaigns
Top augmented reality marketing campaign to inspire blogs are:
- IKEA Place App
- Sephora- Virtual Artist
- Pepsi -Unbelievable Bus Shelter
- Nike Fit
- Burger King – Burn That Ad
- Lego- Hidden Side
- Gucci- AR try on in snapchat
Augmented Reality Marketing: Challenges and Considerations
1.Technical challenges
Augmented reality marketing involves a complex development process that can obviously pose some risks:
Compatibility issues – Different AR devices and platforms have different technical requirements and making them work seamlessly across all devices and platforms can be quite challenging.
Quality assurance – AR experiences can be unpredictable when not built, tested and implemented by experts, this could leave your AR campaign prone to technical difficulties and poor user experiences.
- User experience considerations
Complexity – AR marketing experiences can seem a little daunting or complex for customers who might not have used them before. It is important to ensure that your augmented reality marketing campaign is intuitive and offers a user guide, or examples.
. User first – AR is not a novelty; it has to provide a purpose and genuinely benefit the customer in their journey. With this in mind, the experience must be designed around your audience and not just developed to show that you can offer unique experiences, else it would be a hefty investment for not much return.
- Accessibility – Similar to the point above, the user should always come first, this means that the AR marketing campaign needs to be inclusive to your whole target audience. This includes users that may have disabilities.
3.Strategy alignment
How will AR fit? – One of the biggest challenges when developing an AR campaign is understanding how AR is going to fit into your overall brand messaging and communication. You need to ensure that AR marketing is consistent with your brand messaging, and values, and resonates with your audience.
Measuring success – Another key aspect to consider is the measurement, how does your AR campaign contribute to your overall marketing goals, and what metrics are you going to track? How are you going to track them? And what are you going to do with the data?
4.The build
experts to ensure they are executed correctly, as mentioned earlier entrusting the wrong people could cause a chain reaction of negative implications or issues. Expertise – Developing AR marketing campaigns requires specialized
Maintenance – The initial build is one thing, but don’t forget about maintenance and updates. Your AR campaign may run excellently on launch, but will it work on new software updates or hardware changes? Getting the most out of your investment is key.
Content creation – Developing high-quality AR campaigns requires specific skills and resources, including 3D model creation, animations, coding, videos, sound design, and more