{"id":16611,"date":"2026-05-06T14:30:55","date_gmt":"2026-05-06T14:30:55","guid":{"rendered":"https:\/\/www.aziza.com.ng\/read\/?p=16611"},"modified":"2026-05-06T14:30:55","modified_gmt":"2026-05-06T14:30:55","slug":"how-social-media-is-rewriting-human-behavior","status":"publish","type":"post","link":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/","title":{"rendered":"How Social Media Is Rewriting Human Behavior"},"content":{"rendered":"

Introduction <\/strong><\/p>\n

Social media has evolved from a simple communication tool into a powerful force that is actively reshaping human behavior. Platforms like TikTok, Instagram, and Facebook are not just influencing what people see, they are influencing how people think, react, and interact with one another. Today, habits such as constant scrolling, seeking validation through likes and comments, and reacting instantly to information have become part of everyday life. The way people form opinions, express emotions, and even measure self-worth is increasingly tied to digital interactions. What once happened face-to-face is now often filtered through screens and algorithms.<\/p>\n

The Digital Mirror: Identity and Self-Perception<\/p>\n

Social media has fundamentally altered how people construct their identities. Instead of identity being formed privately or within close social circles, it is now performed publicly.<\/p>\n

Platforms encourage users to curate idealized versions of their lives\u2014highlight reels rather than full realities. Over time, this creates a feedback loop:<\/p>\n

People post content to gain validation<\/p>\n

Validation (likes, comments) reinforces certain behaviors<\/p>\n

Those behaviors become part of their identity<\/p>\n

Research shows that this dynamic can significantly affect self-esteem and psychological well-being, especially among younger users.<\/p>\n

At its core, social media turns identity into something measurable, and that changes how people define self-worth.<\/p>\n

The Dopamine Economy: Addiction by Design<\/p>\n

One of the most profound behavioral shifts is how social media taps into the brain\u2019s reward system.<\/p>\n

Every notification, like, or share triggers a small release of dopamine, the same chemical linked to pleasure and reward. This creates a pattern of intermittent reinforcement, similar to gambling systems.<\/p>\n

Recent reporting highlights that:<\/p>\n

Social media functions like a slot machine for attention<\/p>\n

It reinforces compulsive checking behaviors<\/p>\n

It fragments attention and increases anxiety.<\/p>\n

From Conversation to Performance<\/p>\n

Face-to-face communication is being replaced, or at least supplemented, by digital interaction.<\/p>\n

Studies show that a significant percentage of users report social media replacing in-person interaction, leading to reduced social skills and increased feelings of isolation.<\/p>\n

Even when people are together physically, their attention is often divided. This has several consequences:<\/p>\n

Conversations become shorter and less meaningful<\/p>\n

Non-verbal cues (tone, facial expressions) are lost<\/p>\n

Misunderstandings increase<\/p>\n

A recent analysis also suggests that digital communication lacks the richness of in-person interaction, which can increase stress and emotional fatigue.<\/p>\n

The Guardian<\/p>\n

Ironically, we are more connected than ever\u2014but often feel less socially fulfilled.<\/p>\n

The Comparison Trap and Emotional Shifts<\/p>\n

Social media amplifies comparison on a global scale.<\/p>\n

Instead of comparing ourselves to neighbors or colleagues, we now compare ourselves to:<\/p>\n

Influencers<\/p>\n

Celebrities<\/p>\n

Carefully curated lifestyles<\/p>\n

This leads to:<\/p>\n

Anxiety<\/p>\n

Envy<\/p>\n

Reduced life satisfaction<\/p>\n

Research consistently links heavy social media use with lower self-esteem and increased depressive symptoms, especially when users engage in passive scrolling rather than active interaction.<\/p>\n

Behaviorally, this shifts people toward:<\/p>\n

Seeking validation rather than authenticity<\/p>\n

Measuring success externally rather than internally<\/p>\n

Group Behavior, Echo Chambers, and Polarization<\/p>\n

Social media doesn\u2019t just change individuals\u2014it reshapes group behavior.<\/p>\n

Algorithms (and human tendencies) push people toward like-minded communities. Over time, this creates echo chambers where beliefs are reinforced rather than challenged.<\/p>\n

This has powerful effects:<\/p>\n

Opinions become more extreme<\/p>\n

Misinformation spreads rapidly<\/p>\n

Groupthink replaces critical thinking<\/p>\n

Evidence shows that online networks can amplify biases, conspiracy thinking, and polarized behavior, especially when users are repeatedly exposed to similar viewpoints.<\/p>\n

The Rise of Always-On Behavior<\/p>\n

Another major shift is the collapse of boundaries between personal time and digital engagement.<\/p>\n

People are now:<\/p>\n

Constantly reachable<\/p>\n

Continuously consuming content<\/p>\n

Rarely fully offline<\/p>\n

This \u201calways-on\u201d culture leads to:<\/p>\n

Mental fatigue<\/p>\n

Sleep disruption<\/p>\n

Reduced attention spans<\/p>\n

It also changes expectations:<\/p>\n

Instant replies become the norm<\/p>\n

Delayed responses create anxiety<\/p>\n

Productivity is fragmented<\/p>\n

Human behavior is increasingly shaped by urgency rather than intention.<\/p>\n

The Datafication of Human Behavior<\/p>\n

Social media platforms don\u2019t just influence behavior; they also track and analyze it.<\/p>\n

This creates a feedback loop:<\/p>\n

Users behave naturally<\/p>\n

Platforms analyze behavior<\/p>\n

Platforms adjust content<\/p>\n

Users\u2019 behavior changes in response<\/p>\n

Over time, behavior becomes partially engineered\u2014not entirely free.<\/p>\n

The Positive Side: Connection, Voice, and Opportunity<\/p>\n

It\u2019s not all negative. Social media has also reshaped behavior in empowering ways.<\/p>\n

It has:<\/p>\n

Enabled global communication<\/p>\n

Given marginalized groups a voice<\/p>\n

Created new economic opportunities<\/p>\n

Facilitated learning and awareness<\/p>\n

Many users experience increased social support and community building, which can improve well-being under the right conditions.<\/p>\n

Conclusion <\/strong><\/p>\n

Social media is no longer just a tool we use; it has become a force that subtly shapes how we think, behave, and connect with others. From the way we seek validation to how we process information and interact socially, many of our daily habits are now influenced by digital platforms. While this transformation has created new opportunities for expression, connection, and awareness, it has also introduced patterns of dependency, comparison, and shortened attention spans. These changes are not always obvious, but over time, they redefine what feels normal in human behavior.<\/p>\n

READ:\u00a0Understanding How Social Media Is Shaping Modern Society<\/a><\/h2>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Introduction Social media has evolved from a simple communication tool into a powerful force that is actively reshaping human behavior. Platforms like TikTok, Instagram, and Facebook are not just influencing what people see, they are influencing how people think, react, and interact with one another. Today, habits such as constant scrolling, seeking validation through likes […]<\/p>\n","protected":false},"author":4,"featured_media":16612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[6750,6751,6752],"class_list":["post-16611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-how-social-media-is-rewriting-human-behavior","tag-the-digital-mirror-identity-and-self-perception","tag-the-dopamine-economy-addiction-by-design"],"acf":[],"yoast_head":"\nHow Social Media Is Rewriting Human Behavior<\/title>\n<meta name=\"description\" content=\"Social media has evolved from a simple communication tool into a powerful force that is actively reshaping human behavior. Platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Social Media Is Rewriting Human Behavior\" \/>\n<meta property=\"og:description\" content=\"Social media has evolved from a simple communication tool into a powerful force that is actively reshaping human behavior. Platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/\" \/>\n<meta property=\"og:site_name\" content=\"Aziza Goodnews\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/azizaNigeria\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-06T14:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aziza.com.ng\/read\/wp-content\/uploads\/2026\/05\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chioma Chidi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chioma Chidi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/\"},\"author\":{\"name\":\"Chioma Chidi\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#\\\/schema\\\/person\\\/f71bce220568893aa96137373692efd8\"},\"headline\":\"How Social Media Is Rewriting Human Behavior\",\"datePublished\":\"2026-05-06T14:30:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/\"},\"wordCount\":826,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg\",\"keywords\":[\"How Social Media Is Rewriting Human Behavior\",\"The Digital Mirror: Identity and Self-Perception\",\"The Dopamine Economy: Addiction by Design\"],\"articleSection\":[\"Education\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/\",\"url\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/\",\"name\":\"How Social Media Is Rewriting Human Behavior\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg\",\"datePublished\":\"2026-05-06T14:30:55+00:00\",\"description\":\"Social media has evolved from a simple communication tool into a powerful force that is actively reshaping human behavior. Platforms.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg\",\"contentUrl\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg\",\"width\":700,\"height\":350,\"caption\":\"How Social Media Is Rewriting Human Behavior\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/how-social-media-is-rewriting-human-behavior\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Social Media Is Rewriting Human Behavior\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#website\",\"url\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/\",\"name\":\"Aziza Goodnews\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#organization\"},\"alternateName\":\"Aziza Nigeria\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#organization\",\"name\":\"Aziza Nigeria\",\"alternateName\":\"Aziza Goodnews\",\"url\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Aziza Nigeria\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/azizaNigeria\"],\"email\":\"contact@aziza.com.ng\",\"telephone\":\"+234 811 611 2326\",\"legalName\":\"Aziza Nigeria\",\"foundingDate\":\"2011-02-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aziza.com.ng\\\/read\\\/#\\\/schema\\\/person\\\/f71bce220568893aa96137373692efd8\",\"name\":\"Chioma Chidi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb0bc7e62357188fe56f08b65322aad07ad33e391cf24adfcf34372b0534d47a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb0bc7e62357188fe56f08b65322aad07ad33e391cf24adfcf34372b0534d47a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb0bc7e62357188fe56f08b65322aad07ad33e391cf24adfcf34372b0534d47a?s=96&d=mm&r=g\",\"caption\":\"Chioma Chidi\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Social Media Is Rewriting Human Behavior","description":"Social media has evolved from a simple communication tool into a powerful force that is actively reshaping human behavior. Platforms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/","og_locale":"en_US","og_type":"article","og_title":"How Social Media Is Rewriting Human Behavior","og_description":"Social media has evolved from a simple communication tool into a powerful force that is actively reshaping human behavior. Platforms.","og_url":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/","og_site_name":"Aziza Goodnews","article_publisher":"https:\/\/web.facebook.com\/azizaNigeria","article_published_time":"2026-05-06T14:30:55+00:00","og_image":[{"width":700,"height":350,"url":"https:\/\/www.aziza.com.ng\/read\/wp-content\/uploads\/2026\/05\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg","type":"image\/jpeg"}],"author":"Chioma Chidi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chioma Chidi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/#article","isPartOf":{"@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/"},"author":{"name":"Chioma Chidi","@id":"https:\/\/www.aziza.com.ng\/read\/#\/schema\/person\/f71bce220568893aa96137373692efd8"},"headline":"How Social Media Is Rewriting Human Behavior","datePublished":"2026-05-06T14:30:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/"},"wordCount":826,"commentCount":0,"publisher":{"@id":"https:\/\/www.aziza.com.ng\/read\/#organization"},"image":{"@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aziza.com.ng\/read\/wp-content\/uploads\/2026\/05\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg","keywords":["How Social Media Is Rewriting Human Behavior","The Digital Mirror: Identity and Self-Perception","The Dopamine Economy: Addiction by Design"],"articleSection":["Education"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/","url":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/","name":"How Social Media Is Rewriting Human Behavior","isPartOf":{"@id":"https:\/\/www.aziza.com.ng\/read\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/#primaryimage"},"image":{"@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aziza.com.ng\/read\/wp-content\/uploads\/2026\/05\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg","datePublished":"2026-05-06T14:30:55+00:00","description":"Social media has evolved from a simple communication tool into a powerful force that is actively reshaping human behavior. Platforms.","breadcrumb":{"@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/#primaryimage","url":"https:\/\/www.aziza.com.ng\/read\/wp-content\/uploads\/2026\/05\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg","contentUrl":"https:\/\/www.aziza.com.ng\/read\/wp-content\/uploads\/2026\/05\/How-Social-Media-Is-Rewriting-Human-Behavior.jpg","width":700,"height":350,"caption":"How Social Media Is Rewriting Human Behavior"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aziza.com.ng\/read\/how-social-media-is-rewriting-human-behavior\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aziza.com.ng\/read\/"},{"@type":"ListItem","position":2,"name":"How Social Media Is Rewriting Human Behavior"}]},{"@type":"WebSite","@id":"https:\/\/www.aziza.com.ng\/read\/#website","url":"https:\/\/www.aziza.com.ng\/read\/","name":"Aziza Goodnews","description":"","publisher":{"@id":"https:\/\/www.aziza.com.ng\/read\/#organization"},"alternateName":"Aziza Nigeria","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aziza.com.ng\/read\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aziza.com.ng\/read\/#organization","name":"Aziza Nigeria","alternateName":"Aziza Goodnews","url":"https:\/\/www.aziza.com.ng\/read\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aziza.com.ng\/read\/#\/schema\/logo\/image\/","url":"https:\/\/www.aziza.com.ng\/read\/wp-content\/uploads\/2024\/10\/cropped-logo.png","contentUrl":"https:\/\/www.aziza.com.ng\/read\/wp-content\/uploads\/2024\/10\/cropped-logo.png","width":512,"height":512,"caption":"Aziza Nigeria"},"image":{"@id":"https:\/\/www.aziza.com.ng\/read\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/azizaNigeria"],"email":"contact@aziza.com.ng","telephone":"+234 811 611 2326","legalName":"Aziza Nigeria","foundingDate":"2011-02-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.aziza.com.ng\/read\/#\/schema\/person\/f71bce220568893aa96137373692efd8","name":"Chioma Chidi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bb0bc7e62357188fe56f08b65322aad07ad33e391cf24adfcf34372b0534d47a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bb0bc7e62357188fe56f08b65322aad07ad33e391cf24adfcf34372b0534d47a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb0bc7e62357188fe56f08b65322aad07ad33e391cf24adfcf34372b0534d47a?s=96&d=mm&r=g","caption":"Chioma Chidi"}}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/posts\/16611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/comments?post=16611"}],"version-history":[{"count":1,"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/posts\/16611\/revisions"}],"predecessor-version":[{"id":16613,"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/posts\/16611\/revisions\/16613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/media\/16612"}],"wp:attachment":[{"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/media?parent=16611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/categories?post=16611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aziza.com.ng\/read\/wp-json\/wp\/v2\/tags?post=16611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}