This post covers a Step-by-Step Guide to Advertising on Facebook. That is, how to create or run or post Free/ Paid facebook ads or advertisement in Nigeria with mobile phone and computer. We also shared what learned from our own experiences.
I want to start by telling you that facebook has made free or paid advert placing very easy for everybody. They did not make easy for you because they love you so much, but so that they can make more money from you.
Average young man or woman has facebook account in your locality. This is true. Facebook advertising is an important way to connect with your audience on the world’s largest social network with more than 2.6 billion people.
You control/ determine the amount you want to spend on Facebook ads even as low as N50 Naira. It offers a unique opportunity for both small, medium and big marketers to reach their target market.
Free facebook ads in Nigeria
The simply post you made on your wall is a free ad. In most cases, facebook will show you a button to Boost your Post. They are only encouraging you to pay money. It is very simple.
You can create free ad on facebook. They determine where and who will see the ad. And as it sound, FREE, you can not get the best as they in business to make money and would not spread your campain to much audience. The steps to create a free ad is the same except in clicking promote. For free ad, you do not need to click on promote button provided by facebook.
If you want to get the best results, it’s important to understand the different Facebook advertising/ ads types and targeting options before you start your Facebook advertising/ ads.
Sure, the impressive number of Facebook users are good but Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services.
For example, you are small business owner in Port Harcourt and you want to place a Job ads to hire employee. The age, qualification and even the location of the intended employee could be a yard stick to hire. So, when placing your facebook advertisement and you set the right parameters, facebook will present your ads to these chosen target audience.
Steps to create Free or Paid facebook Ads in Nigeria
Facebook offers a variety of free and paid ads options and placements, but all ads can be broken down into three elements.
Three Types of Facebook Ads
- Campaigns. The campaign houses all of your assets.
- Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.
- Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.
Let’s leave the terminology go straight to creating an ad.
The objective or goal you want to achieve determines the ads you should place. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be to make sales of your product, increased brand awareness, business name awareness, increased traffic on your website, downloads of your app, etc.
Steps to Run Advertising on Facebook
- Create an account with Facebook.
- Create an ad with personal Account or with a Facebook Page
You can create your ads with your personal facebook profile or a corporate profile (facebook page). Chose the profile ID you would want your ads to run on.
- Choose an objective.
Your objective of advertisement determines ads type you are to chose here.
- Choose your audience.
Using what you know about the people you want to reach – such as age, location and other details – choose the demographics, interests and behaviors that best represent your audience.
- Set your budget.
You can set a budget (amount) want to spend on the ads. You have option of budgeted amount on daily, weekly or as you would want.
- Complete your ad.
Add images, text, video and submit for Facebook approval. If your ad meet their policy, in few munities, your campaign will go live.
- Monitor your ad’s performance.
It is important to monitor your ads performance as you through your ad campaign reports.
- Edit your ad’s parameter if performance is not okay with you.
You can edit your ad campaign parameter if performance is not okay with you. For example, you can increase the location(s), change audience character like Sports lovers to Business owners, and many more.